Braze

In terms of usage, we leverage Braze across multiple teams within our organization, including marketing, customer success, and product development. From acquisition campaigns to onboarding sequences to post-purchase communications, Braze plays a central role in our customer lifecycle management strategy. Additionally, we integrate Braze with other tools and systems in our tech stack, such as CRM platforms and data analytics tools, to create a unified ecosystem that drives efficiency and effectiveness in our marketing efforts.

Easy to use canvas journey builder, yet packed with various features which give the user setting up the journey both: (1) control over the audiences and journey flow and (2) ability to concurrently run experiments.

Braze is likely at its best for companies that engage with customers on both an app-level and web-level. It gets even better if you have the opportunity to leverage some of the additional channels Braze unlocks such as in-app messages and content cards.

If you're only using Braze to send SMS and Email and the occasional push, you're likely better off finding a cheaper platform.

Braze organizes its analytics in a very odd way in my experience, so I'd also recommend pairing Braze with a secondary reporting tool of your choosing.

If you do not have any kind of customer engagement platform in place and need greater insight to your customers journey then Braze is a really good start with, a simple initial configuration can be scaled up to something more complex in the future, it will grow with you. If you aren't too tech savvy you may have trouble with more advanced integrations that are available.

Braze is very well suited if you need to create a campaign/strategy that relies on multiple channels - email, MMS, push, etc. Also, its A/B testing setup is very intuitive and easy to check its results.
If you have a junior team on your company you might have a hard time with the tool, since I see that the interface is a bit crowded - the learning curve might be slower that you'd imagine.

If you need a platform to manage customer's contact information or a solution to manage campaigns so you can target specific customer groups, I think Braze excels at that. Once you get over the technical hurdles, Braze has a fantastic management suite for sorting out campaigns. The fact you can run A/Bs as well is excellent.

For real-time data ingestion using SDKs, Braze is second to none. It can collect large amounts of data and use these with hardly any processing time. This makes marketing a dream!

Braze is great for targeted messaging and housing data from various sources.
Not sure when it would be less appropriate unless someone is looking for a very, very basic CRM platform for email marketing perhaps.

I've been using Braze at multiple companies over the last few years and have seen how they've been at the forefront of their field and continue to grow and improve. They continue to release new tools and products and are committed to helping their customer's be successful. It's customizability means the ownership is on you to make it work to the best of it's ability, but the best part of that is you can make it into what you need. They built everything instead of acquiring it, so it works together seamlessly instead of feeling hacked together like some of the bigger platforms that grew through acquisition.

Braze is top notch for creating custom paths for customers that keep them engaged throughout their journey with the product or company. The product provides ways to exit the customer when necessary and ways to re-engage after periods of inactivity. Allowing the addition of custom events and attributes provides individualizes the customer journey further.

Braze is a powerhouse for event-based marketing via push, in-app, and email. Braze also has SMS capability.

Braze is incredibly well suited for getting users engaged while enabling them to perform key conversion events to complete their journey within our app. This process is made very simple using the canvas feature in braze, that enables you to send different message types at different times in their journey, and segmenting users in the flow based on their actions in the app.

Braze is less suited when you try to connect external, out of app situations to the app. For example, to update a users preferences, a preference center is available but this one still lacks in customization, and it is not that user friendly to get outside data into braze and get it to seamlessly work within the environment.

Braze is the go-to solution for businesses that offer its services and products through apps. It is a comprehensive tool that will provide you with an easy and quick way to orchestrate conversion and engagement communications and tests. Both product and marketing teams will be able to deliver amazing InApps and Notifications without any help or supervision from tech teams and developers (tech help is needed for implementation and tool evolution only). Braze can also deliver messages to websites and through web push, however, if you do not own an app, I may suggest you pursue other CRM tools.

Well suited: Build several workflows with logic, decisions, and complex functioning.
Less appropriate: maybe for managing leads for enterprises, definitely this tool is for customer engagement of new, current and previous users but to evaluate leads I don't see it.

The Braze product is honestly best in class when it comes to creating a personalized experience for your users. The area that really sets them apart is the team that comes with it. I've never received the level of direct support from any other company like I have with this team. Having access to customer success managers and access to other marketers within the Braze community has made the difference when building out and scaling my team as well.

Braze is well suited for those who have a large userbase with people from different countries, speaking different languages and having different purchase behaviors.

If you use an omnichannel marketing approach across digital products and want to reach your users with real-time, personalized messages (email, in-app, push, SMS, webhooks, etc) then Braze is suited for you. If you're just doing straightforward email marketing without much testing or personalization, you can probably find cheaper products that fit your needs.

Braze (formerly Appboy) is well suited to nurture and build experiences that involve multiple channels (in-app messages, SMS, email, push notifications). If your needs are fulfilled simply with email and your company does not have an app counterpart, it would make sense to consider another CRM platform that is more cost effective.

Braze is incredibly helpful for companies reaching users on many different platforms. It's also helpful for personalization. That being said, for a company launching a simple newsletter, it's probably not necessary.

Braze is amazing for reaching customers via push notifications, in-app messaging, email, webhook, etc. It's easy to A/B test with, run specific campaigns to specific users, they have a canvas tool I love using. That is definitely a strong reason why we decided to get the product in the first place.

Braze is useful in scenarios where the business use case is well defined and instrumentation is in the maturity/complete stage. Overall Braze has a lot of functionality, and can serve as a one-stop-shop for marketing automation. But because I work for a large company, we have yet to fully adopt Braze, as we have other tools that are better integrated with our existing systems and processes.

Appboy provides the most value in allowing multiple teams with different goals and technical experience to collaborate with one product. The editorial team is comfortable creating our messaging, while another team can seamlessly dive into the data and create segments of the users who will be seeing the targeted message. After a campaign is complete, it is easy to look back through the performance and make adjustments for future messaging.